2 min read
Published on 9 Apr 2025
PLANO, TX – APRIL 9, 2025 // Granite Financial Holdings, an affiliate of Blue Cross of Idaho, has made a strategic investment in Percipio Health to help advance the health insurance industry’s ability to impact rising and high risk members among broader populations, and ensure patients receive the proactive interventions they need, resulting in lower costs and more optimal outcomes.
“Percipio’s platform will be an important tool in identifying and understanding patient/member risk, and driving intervention before acute events happen,” said Drew Hobby, Chief Strategy Officer for Blue Cross of Idaho. “Helping people proactively understand their health risks and overall health on a regular basis, instead of waiting for their annual checkup, could have incredibly positive effects. Early interventions and more personalized care are the future of value-based care.”
Percipio’s platform uses the power of AI and only a smartphone, without medical devices, to collect whole-person health signals for continual health assessments beyond the limits of only episodic in-person encounters. Health insurance payers like Blue Cross of Idaho can use these insights as a source of truth to manage growing populations and move value-based care forward.
“At Percipio, our engineering and clinical teams are focused on building a scalable population health monitoring platform to meet the needs of payers like Blue Cross of Idaho,” said David Lucas, Chief Strategy Officer and Co-Founder of Percipio Health. “We are bolstered by this investment, which will assure that our platform is well-designed to serve shared collaborative value-based goals for both our payer and provider customers.”
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About Granite Financial Holdings
Granite Financial Holdings, LLC is the investment affiliate of Blue Cross of Idaho Health Service, Inc. and a subsidiary of Gemstone Holdings, Inc. an Idaho-based, non-profit mutual insurance holding company dedicated to improving the health of the communities we serve by working to improve access to care, lower the cost of care and by offering innovative solutions to help individuals live healthier lives.
About Blue Cross of Idaho
Blue Cross of Idaho Health Service, Inc. is the State of Idaho’s oldest and largest health insurer, and the only Idaho-based insurer serving the entire state. Blue Cross of Idaho Health Service, Inc. has a broad portfolio of health plans for employers of all sizes, as well as individual and Medicare plans offering innovative solutions to meet the unique needs of Idahoans and Idaho-based employers. Blue Cross of Idaho Health Service, Inc. is an affiliate of Granite Financial Holdings, LLC and a subsidiary of Gemstone Holdings, Inc.
About Percipio Health
Percipio Health helps providers and payers expand and evolve how they support populations of growing size, risk, and complexity. Percipio is a low-cost population health monitoring and management platform, scalable across rising and high-risk categories. Using the power of AI and only a smartphone, without medical devices, Percipio collects whole-person health signals for real-time assessments that identify current and predictive health risks. Providers and payers use these revolutionary insights to discover undiagnosed conditions, elevate clinical decision-making, and improve value-based care and outcomes.
Additional Information
For more information about Percipio Health, visit percipiohealth.com.
Connect with Percipio on LinkedIn.
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